← Glossary
Dynamic Pricing
Dynamic pricing is the practice of adjusting prices in real time based on demand, supply, competitor pricing, events, and time-of-purchase. In hospitality, dynamic pricing tools recompute recommended rates daily — often nightly — for every future stay date.
Why it matters
Dynamic pricing is the single highest-leverage revenue lever in hospitality. Operators who price dynamically capture 5 to 25% more revenue per available room versus static pricers, depending on market volatility.
Related terms
See Dynamic Pricing in action.
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