← Glossary

ADR (Average Daily Rate)

ADR is the average price paid per room sold over a given period. It excludes unsold rooms (which is what separates it from RevPAR).

Formula
ADR = Total Room Revenue ÷ Number of Rooms Sold
Why it matters

ADR is a clean indicator of pricing strength. Two hotels at 80% occupancy with ADRs of €90 and €120 have wildly different revenue stories. ADR growth is the lever pricing tools optimize directly.

See ADR (Average Daily Rate) in action.

PricEye computes this for every night, on every property, automatically.

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